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Acura Returns for Another Year of Celebrating Music and Arts at the New Orleans Jazz & Heritage Festival

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  • 19th year as sponsor of the New Orleans Jazz & Heritage Festival
  • 3rd year as sponsor and official automotive partner of Trombone Shorty Foundation's "Shorty Fest"
  • Full model lineup on display at Acura Product Experience Tent

Acura marks its 19th year as a sponsor of the New Orleans Jazz & Heritage Festival, continuing the brand's passionate support of the musical heritage of New Orleans. Acura also is the presenting sponsor and official automotive partner of Shorty Fest, the major fundraiser for the Trombone Shorty Foundation, on Thursday, May 3.

Acura will continue the tradition of hosting legendary musicians on The Acura Main Stage, or "Acura Stage," at this year's Jazz Fest, including Sting, Jimmy Buffet, Lionel Richie, Aerosmith, and Trombone Shorty & Orleans Avenue. Festival attendees also will have the opportunity to visit the Acura Product Experience tent, where the brand's full model lineup will be on display, as well as have the chance to win access to the exclusive Acura VIP Lounge and Acura Side Stage Passes. The exclusive Acura VIP Lounge is open both weekends – April 28-29th and May 5-6th.

"Music has always been an important component of the Acura brand and we are excited to return to New Orleans to support the incredible musicians and unique musical culture of this city," said Jon Ikeda, vice president & general manager of Acura. "We are honored to continue our work with Troy 'Trombone Shorty' Andrews and his foundation to perpetuate New Orleans' musical heritage through education, performance and mentorships."

Acura continues to work and collaborate with Troy "Trombone Shorty" Andrews, an iconic singer, songwriter, bandleader, and founder of the Trombone Shorty Foundation (www.tromboneshortyfoundation.org). Through the foundation's largest fundraiser of the year, Shorty Fest, Acura supports Trombone Shorty and his passion to empower New Orleans youth to succeed as professional musicians, and contribute to the perpetuation of the legendary sounds of the city. This year's Shorty Fest will take place May 3 at the House of Blues New Orleans.   

Acura and Music
Music is important to the Acura brand, not only through its sponsorship of the New Orleans Jazz & Heritage Festival, but in the in-product experience it provides to Acura drivers. The latest example is the 2019 Acura RDX, which made its world debut at the 2018 New York International Auto Show. The 2019 Acura RDX features available the award-winning Panasonic ELS Studio 3D™ premium audio, delivering incredible range and a whole new listening experience with four roof-mounted speakers. The ELS Studio 3D™ audio was developed by Acura and Panasonic and tuned by Grammy-winning music producer, Elliot Scheiner.

Acura also incorporates music to enhance the energy and emotion in the brand's marketing campaigns. Most recently, the 2018 Acura RLX featured the iconic American musician, James Brown and his song "Super Bad" served as the soundtrack to the campaign.

The New Orleans Jazz & Heritage Festival begins Friday, April 27 and runs through Sunday, May 6. For the full lineup of artists and more information on the New Orleans Jazz & Heritage Festival, visit www.nojazzfest.com.  

For More Information
Consumer information is available at http://www.acura.com. To join the Acura community on Facebook, visit http://www.facebook.com/acura. Additional media information including high-resolution photography is available at acuranews.com/channels/acura-automobiles.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

About the Trombone Shorty Foundation:
The Trombone Shorty Foundation, founded by musician Troy "Trombone Shorty" Andrews in 2013, preserves and perpetuates the distinct musical heritage of New Orleans through music instruction, performance, business education, mentorship, and real-life experience – as part of a time-honored tradition to cultivate a vibrant community through music and tradition. Since launching, the foundation has grown from serving 15 students to 70 per year, preparing aspiring musicians from underserved New Orleans communities for success in music and life, moving the city's culture forward and teaching real-world skills for success in the music industry. Shorty Fest, the foundation's largest annual fundraiser, is a major draw during Jazz Fest week, and is known for featuring up and coming bands and showcasing the talents of the Academy students. Learn more at tromboneshortyfoundation.org.

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Craig Ninth at Final Triple Crown Race in Minneapolis

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Round 14 of the AMA Supercross series at U.S. Bank Stadium in Minneapolis played host to the season's third and final Triple Crown event, where Team Honda HRC's Christian Craig overcame falls in the first two races to secure ninth overall with 14-10-7 results. Smartop/Bullfrog Spas/MotoConcepts Honda's Justin Brayton was the top Red Rider in the premier 450SX division, finishing just shy of the podium in fourth, with a 4-2-5 tally.

NOTES

  • With temperatures dropping below 30 degrees and blizzard snow conditions in Minneapolis, Team Honda HRC opted to pit inside the stadium rather than make the trip back and forth to and from their tech truck. "We were originally going to just pit inside the trailer like normal, but when the weather started to get bad even before the riders' meeting, we decided it would make it easier to move everything inside and pit in the tunnel," mechanic Rich Simmons explained. "We put together everything that we thought we'd need, and if we were missing something, we'd have someone run back up to the trailer to grab it."
  • During the daytime qualifying practice, Christian Craig was the top Red Rider in the 450SX class, scoring the fourth-fastest time with a 49.262" lap. ­Only .1 seconds off of Craig's time, Justin Brayton was eighth overall with a 49.362" time.
  • Team Honda HRC was pleased to host Repsol Honda's Marc Marquez and his crew at the Minneapolis Supercross. The four-time and reigning MotoGP champion was in the U.S. early for this coming weekend's Grand Prix of the Americas, to be held in Austin, Texas. The Spaniard is a huge supercross fan and frequently rides a CRF450R during his off-season.
  • After scoring his first victory of the season at the previous 250SX East race in Indianapolis, GEICO Honda's Jeremy Martin was eager to return to action in front of his home crowd. The Minnesota native didn't disappoint, starting the day off with the second-fastest qualifying time of 49.090". Throughout the three races, Martin continued to charge aboard his CRF250R, finishing 3-3-1 to capture his second victory of the year.
  • Following a one-year hiatus from Gillette Stadium, the AMA Supercross series returns to Foxborough, Massachusetts, this Saturday, April 21. Prior to all the action, Craig, Martin, Brayton, and Vince Friese will make an appearance at Bettencourt's Honda starting at 6 p.m.

QUOTES

Christian Craig
"Tonight was tough, honestly. All day I struggled with my breathing and I'm not sure why because this hasn't happened to me before. I was able to put a fast time down for practice, qualifying fourth. In the main events, I struggled and kept having to remind myself to breath, which was spiking my heart rate. I almost felt like my body was shutting down. The first race was the worst after my crash. I got better with it through the night, luckily, but still nowhere near happy. I was able to push through my own battles and finish ninth overall. It's been a hard couple weekends but I'll get through it. I'm going to focus on a lot of things this week and come back fresh next weekend in Foxboro."

Erik Kehoe: Team Manager
"Christian rode really tight tonight and we're not sure why. He was having a hard time getting his breathing dialed and under control, so he struggled a bit, especially in the opening race. He did ride really well in the second race though, when he got behind a group of guys and kind of fell into their pace and rhythm. Unfortunately, he went down briefly a little bit later and lost his rhythm. By the time the last race came around, I think he was a little discouraged, but he still rode solid despite that and finished seventh. A top 10 is something Christian can learn and build from in the final few supercross races this season."

Rich Simmons: Mechanic (Christian Craig)
"There were positives and negatives to take away from today. Christian was happy with his bike setup all day and was able to break back into the top 10 overall, so that's good. He struggled with a few things though, in terms of his breathing and making a few mistakes, which cost him positions. I know he wants to get back to where he was when he first jumped on the bike, so he's got three more supercross races to do that."

450SX Main Event Overall Results
1.         Eli Tomac (1-4-3)
2.         Jason Anderson (2-6-1)
3.         Marvin Musquin (7-1-2)
4.         Justin Brayton (4-2-5)
5.         Justin Barcia (3-7-4)
6.         Weston Peick (5-3-11)
7.         Tyler Bowers (8-8-6)
8.         Blake Baggett (6-5-12)
9.         Christian Craig (14-10-7)
10.       Dean Wilson (9-9-13)

450SX Championship Points (after 14 of 17 rounds)
1.         Jason Anderson 311
2.         Marvin Musquin 272
3.         Eli Tomac 246
4.         Justin Brayton 232
5.         Blake Baggett 224
6.         Weston Peick 202
7.         Broc Tickle 184
8.         Cooper Webb 181
9.         Dean Wilson 165
10.       Malcolm Stewart 134

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Press contact:
Mandie Fonteyn // Jonnum Media // mandie@jonnummedia.com // +1 (951) 537-0454

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